Brand Atlanta HQ just sent out this press release:
Feb 03 2006
Brand Atlanta Super Bowl Commercial
The Brand Atlanta Campaign has purchased one 30-second spot during SuperBowl XL airing Sunday, February 5 at 6 p.m. on WSB-TV Channel 2. The spot will air locally in the Metro Atlanta market in a prime position during the game. The campaign ad “Open Hearts,” created by Grey Worldwide and Lattimer Moffitt Communications, features the Atlanta Symphony Orchestra and the Clark Atlanta University Marching Band marching and playing together. “Open Hearts,” directed by Kenny Leon, also features a voiceover by actor Samuel L. Jackson and “The ATL” by Dallas Austin as background music. The spot highlights the diversity and openness of the region.
“This is a very strategic investment for the Campaign. The commercials are such an important part of the fun of watching the SuperBowl that viewership is almost guaranteed,” said Mark Goldman, President, Grey Worldwide. “This is a tremendous opportunity to efficiently reach a large captive audience in the Metro Atlanta area with Campaign messages. We want to encourage as many residents as possible to visit ATLopen.com to learn about the exciting things happening in Atlanta and then to get out and experience all the region has to offer.”
The spot is part of the Campaign's overall advertising plan that launched in November 2005. The SuperBowl broadcast will net an estimated audience of more than one million viewers in a 75-mile radius surrounding the Metro Atlanta area.