Move that bus

Former Atlantan, current star of Extreme Makeover: Home Edition, just got a lot richer:

From today's New York Times:

Ty Pennington, a home improvement guru, seems to have made a connection with the public. More than a third of people who knew of him said his endorsement would help sell them a product, according to a new study by the NPD Group, a market research firm that examined the influence of 86 celebrity endorsements featured in ads last year.

In the study, no one had a higher positive "purchase influence" than Mr. Pennington.

Incidentally, the celebrity with the highest negative purchase influence is Anna Nicole Smith. Sorry, TrimSpa.