Tuesday, May 09, 2006

Move that bus

Former Atlantan, current star of Extreme Makeover: Home Edition, just got a lot richer:

From today's New York Times:

Ty Pennington, a home improvement guru, seems to have made a connection with the public. More than a third of people who knew of him said his endorsement would help sell them a product, according to a new study by the NPD Group, a market research firm that examined the influence of 86 celebrity endorsements featured in ads last year.

In the study, no one had a higher positive "purchase influence" than Mr. Pennington.
Incidentally, the celebrity with the highest negative purchase influence is Anna Nicole Smith. Sorry, TrimSpa.

1 comment:

Slatapolsky said...

No one has a higher "ballpunch influence" than that obnoxiously annoying fucker.